Skills & Competencies for Retail Area Supervisor

Retail Area Supervisor job profile

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JOB SUMMARY for Retail Area Supervisor

Manages and leads retail store managers in a given geographic area to maximize sales and profitability.

JOB RESPONSIBILITIES for Retail Area Supervisor

Develops and implements policies for area stores.

Retail Area Supervisor SALARY RANGE

BASE 50%
$75,038
TOTAL 50%
$80,088
Job Level
M02
Job Code
SM15000237
Education/Degree
Bachelor's Degree
Reports To
District Store Manager

Retail Area Supervisor Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Area Supervisor skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Retail Area Supervisor

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Lists diverse activities and functions of retailing including buying, advertising, and data processing.
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Level 2 Behaviors
(Light Experience)
Identifies and explains major operational issues and considerations.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities to communicate the features and benefits of new products.
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Level 4 Behaviors
(Extensive Experience)
Monitors and optimizes retail operations to enhance productivity and cost-effectiveness.
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Level 5 Behaviors
(Mastery)
Explores the historical and future positioning of the organization in light of prevailing retail trends.
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2 Industry Competency – Retail Business Development
Proficiency Level -3
Skill definition-Identifying growth opportunities and driving retail business expansion with a strategic mindset, market awareness, and business acumen.
Level 1 Behaviors
(General Familiarity)
Explains concepts such as customer-centric strategies, omnichannel retailing, product assortment and merchandising.
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Level 2 Behaviors
(Light Experience)
Gathers basic information about competitors' offers and market positioning to aid in benchmarking and idea generation.
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Level 3 Behaviors
(Moderate Experience)
Executes membership programs that foster customer loyalty, recurring revenue, and exclusive benefits.
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Level 4 Behaviors
(Extensive Experience)
Leverages market analysis tools, such as Retail CRM, to analyze purchasing behavior, and emerging market opportunities.
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Level 5 Behaviors
(Mastery)
Leads negotiations with clients, suppliers, and other industry players to secure large-scale partnerships and deals.
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3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Area Supervisor

1 Job Family Competencies – Promotion
Proficiency Level -3
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Lists the basic techniques used in executing promotion in the marketing sector.
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Level 2 Behaviors
(Light Experience)
Shows potential customers how a product or service works.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities in accordance with the set budget.
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Level 4 Behaviors
(Extensive Experience)
Manages various promotional initiatives such as direct marketing and sales promotion.
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Level 5 Behaviors
(Mastery)
Establishes a metric system to evaluate the effectiveness of major promotional efforts.
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2 Job Family Competencies – Sales Management
Proficiency Level -2
Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Identifies how to use sales funnel management and customer relationship management tools.
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Level 2 Behaviors
(Light Experience)
Reports any discrepancies identified at the time of sale to the management.
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Level 3 Behaviors
(Moderate Experience)
Makes recommendations to our organization’s sales management to identify target business opportunities.
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Level 4 Behaviors
(Extensive Experience)
Oversees management of available digital advertising inventory.
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Level 5 Behaviors
(Mastery)
Develops new sales management techniques to drive continuous process improvements.
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3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Retail Area Supervisor

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Business Performance Management
Proficiency Level -2
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Lists the key elements of a strategic business performance management system.
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Level 2 Behaviors
(Light Experience)
Maintains open communication with leaders and stays receptive to unit's performance feedback.
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Level 3 Behaviors
(Moderate Experience)
Handles past performance review, business practices evaluation, and potential solutions research.
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Level 4 Behaviors
(Extensive Experience)
Monitors a business performance system to manage all financial processes.
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Level 5 Behaviors
(Mastery)
Outlines observations and recommendations for improving operational and financial performance.
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3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

Summary of Retail Area Supervisor skills and competencies

There are 5 hard skills for Retail Area Supervisor, Retail Industry, Retail Business Development, Merchandising, etc.
2 general skills for Retail Area Supervisor, Promotion, Sales Management.
11 soft skills for Retail Area Supervisor, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Area Supervisor, he or she needs to be proficient in Business Acumen, be proficient in Business Performance Management, and be proficient in Budgeting.

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